I have just realized where I have gone wrong.
Bram is in time out right now for tackling his sister over a cup of kashi cereal.
He just called out to me from his room,
"MOMMY, I AM NOW COMING OUT. I AM DONE BEING PUNISHED!"
He clearly has the impression that he is the one in charge. I have no idea where he got this poor poor information.
Maybe I just didn't make the punishment rules clear enough before.